A mobile app for parents of children 3-7. Turn the activity ideas you save from Instagram, YouTube, and TikTok into a real family playlist. Backed by a curated library of zero-prep games for when your own ideas run out.
Designed and led by Gabriela Amarie. AI-parsed activities, no kid data ever stored.
In developmentA consumer platform that turns whole genome sequencing data into something you can actually read. Per-variant AI explanations, family-aware analysis, confidence-calibrated risk scoring, and a private-by-default architecture. Built from raw VCFs up.
Started as a tool for our own family. Extending to anyone with a WGS file.
Private betaA personal knowledge operating system. Captures the scattered information in your life - meeting transcripts, AI conversations across every model, documents, agent memory - into one searchable knowledge base.
The persistent memory layer for your AI agents, via MCP. Local by default.
In developmentPositioning, messaging, cross-functional alignment, success metrics. Twenty plus end-to-end launches across B2B SaaS and consumer tech.
Subscription growth, ASO, onboarding, retention, churn. Hypothesis-driven, test and learn, mobile first.
Fine-tuning, distillation, synthetic data, evaluation harnesses. We measure before we ship.
Multimodal embeddings, retrieval, character pipelines, content indexing. Building video AI since 2014.
Whole genome sequencing pipelines, variant analysis, structural variants, AI-assisted interpretation. We built our consumer genomics platform from raw VCFs up.
Statistical thinking applied to evaluation, modeling, and analysis. Numbers and patterns first, opinions second.
Animar Labs is an independent studio in Bucharest. We design, build, and launch our own products. Two decades of product marketing and growth leadership. A decade of AI engineering. Both, applied to things we own.
Founded in March 2026 by Gabriela and Radu-Sebastian Amarie. Between us: more than twenty end-to-end product launches, three prior exits, and AI systems used by millions.
Product marketing and growth leader. More than twenty product launches across B2B SaaS and consumer tech. Founder and CEO of Digital Tailors Agency (exited 2023, served fifty plus global startups). Former CMO of Softbinator Technologies, a publicly listed tech company. Angel investor at TechAngels Romania. Drives positioning, GTM, lifecycle, and subscription growth across the studio.
AI and computer vision engineer with a background in mathematics. More than fifteen years working on AI systems. Co-founded Kamua (AI video editing), acquired in 2021. Currently building the video AI platform at StarZero, and technically advising Animar Labs.